ezyWill Social Content — Week of March 24, 2026

Distribution: 5 LinkedIn | 5 Facebook | 3 Instagram | 5 X/Twitter

Content pillars: Educational (60%), Social proof (15%), Topical/News (15%), Brand/Product (10%)

LinkedIn Posts (Professional Angle)

LinkedIn #1 — TOPICAL/NEWS NEWSJACK
STEP Australia just issued a warning about DIY wills after a 2023 estate dispute involving unclear provisions in a self-drafted will. The lesson? It's not about *having* a will. It's about having a *valid, enforceable* one. Here's what makes a will legally bulletproof in Australia: • Written and signed (not verbal, not video) • Witnessed by two independent adults (who aren't beneficiaries) • Clear, unambiguous language about who gets what • Updated after major life changes (marriage, divorce, kids) A poorly drafted will doesn't just cause delays — it can trigger family disputes, legal challenges, and expensive probate battles. The good news? You don't need a $3,000 lawyer to get it right. But you *do* need proper guidance. ezyWill's platform walks you through every legal requirement step-by-step, ensures your will meets state-specific rules, and flags anything that might need specialist advice. Because a will that works is better than a will that exists. 👉 https://ezywill.com.au
Content pillar: Topical/News (15%) | Tone: Authoritative, helpful | CTA: Website link
LinkedIn #2 — EDUCATIONAL SUPER + WILLS
Most Australians don't realise this: Your superannuation is *not* automatically covered by your will. Even if you've carefully planned who gets your house, savings, and personal belongings — your super could end up going to the wrong person. Here's why: Super is held in trust by your fund. When you die, the trustee decides who gets it based on: 1. Your binding death nomination (if valid and not expired) 2. Non-binding nomination (trustee can ignore it) 3. Trustee discretion (if you have no nomination) And here's the kicker: binding nominations expire every 3 years in most funds. So if you set one up in 2023 and haven't renewed it? It's probably expired. What to do: ✅ Check your super fund's beneficiary nomination *today* ✅ Make it binding (not just non-binding) ✅ Set a calendar reminder to renew it every 3 years ✅ Ensure your will and super nomination work *together* Your will and super are a package deal. One without the other leaves your family exposed. Need a refresher on who can be a super beneficiary? Let me know in the comments — happy to explain the rules.
Content pillar: Educational (60%) | Tone: Informative, conversational | Topic: Superannuation (blog #5)
LinkedIn #3 — EDUCATIONAL BLENDED FAMILIES
Estate planning for blended families is one of the hardest conversations financial advisors have with clients. Second marriages. Step-kids. Ex-partners. Adult children from a first marriage. It's complicated. And the default approach — "leave everything to my spouse, then to the kids" — can backfire spectacularly. Here's the risk: You leave everything to your new spouse. They inherit. Then *they* update their will to leave everything to *their* kids. Your biological children get nothing. It happens more often than you'd think. Better strategies: • *Testamentary trusts* — your spouse gets income for life, but the capital goes to your kids after they pass • *Life interest in property* — your spouse can live in the home, but it goes to your kids when they move or pass • *Mutual wills* — legally binding agreement that neither party can change their will after the first person dies • *Tenants in common* (not joint tenancy) — you each own a specific share of the property, which you can leave to your own kids And critically: update your *superannuation binding nomination* to match your will strategy. The goal isn't to cut anyone out. It's to make sure everyone you love is protected — even after you're gone. If you're advising clients in blended family situations, feel free to share this. It's a conversation worth having early.
Content pillar: Educational (60%) | Tone: Professional, empathetic | Topic: Blended families (blog #11)
LinkedIn #4 — EDUCATIONAL MYTH BUSTING
"I don't own property, so I don't need a will." This is the most common estate planning myth — and it's stopping thousands of young Australians from protecting what they actually have. Here's what "I don't own anything" people actually own: • Superannuation (average Australian has $150K+ by age 40) • Savings and offset accounts • Vehicles • Shares, crypto, investments • Life insurance payouts • Digital assets (photos, domains, social accounts) • Sentimental items (jewellery, family heirlooms) And if you have kids? You *need* to nominate a guardian. Without a will, a court decides who raises them. What happens if you die without a will: ❌ Your assets are distributed under intestacy laws (which might not match what you want) ❌ Your partner might not get everything (depending on the state) ❌ Your parents/siblings might get a share (even if you're in a de facto relationship) ❌ The process takes longer and costs more A will isn't a luxury for homeowners. It's a necessity for anyone who wants control over what happens to their money, belongings, and dependents. You don't need to be wealthy. You just need to care about who gets what you've built.
Content pillar: Educational (60%) | Tone: Direct, myth-busting | Topic: Renters (blog #17)
LinkedIn #5 — SOCIAL PROOF TESTIMONIAL
We asked ezyWill users what finally made them create their will. The most common answer? "I kept putting it off until I had kids." Here's what Sarah from Brisbane told us: "I always thought wills were for old people or wealthy people. Then we had our daughter, and I realised — if something happened to both of us, who would raise her? The thought of a court deciding was terrifying. ezyWill made it so simple. We got it done in 20 minutes on a Sunday afternoon." The truth is, most people wait for a trigger moment: • Having a baby • Buying a house • Getting married • A health scare • Losing a parent But the best time to make a will is *before* the trigger moment. Because life doesn't wait. If you've been putting it off, this is your reminder. It takes less time than your weekly grocery shop — and it's infinitely more important. 👉 ezyWill: Online wills for real people. $99/year, unlimited updates. 👉 https://ezywill.com.au
Content pillar: Social proof (15%) | Tone: Relatable, testimonial-style | CTA: Website

Facebook Posts (Community/Family Angle)

Facebook #1 — TOPICAL/NEWS NEWSJACK
New inheritance laws came into effect in Australia this month — and they include some important updates for families planning their estates. Key changes: ✅ You can now allocate assets directly to charities and non-profits in your will ✅ Better provisions for transferring digital assets (photos, accounts, crypto) ✅ Clearer rules around intellectual property If you made your will more than 5 years ago, it's worth reviewing to make sure it still reflects: • Your current family situation • Any new assets (super, property, investments) • Your wishes for digital assets • Guardianship for your kids (if they're still minors) Life changes. Your will should too. With ezyWill, updates are included — no extra lawyer fees, no appointments. Just log in, make changes, and you're done. 👉 https://ezywill.com.au
Content pillar: Topical/News (15%) | Tone: Friendly, informative | CTA: Website
Facebook #2 — EDUCATIONAL LIFE EVENTS
8 life events that mean it's time to update your will: 1️⃣ Getting married (your old will might be automatically invalid) 2️⃣ Having a baby (you need to nominate a guardian) 3️⃣ Getting divorced (you probably don't want your ex to inherit) 4️⃣ Buying property 5️⃣ Starting a business 6️⃣ A big change in your finances (inheritance, super balance, investments) 7️⃣ Your executor or beneficiaries pass away 8️⃣ You move interstate (different states have different rules) Marriage and divorce can *automatically* change or invalidate parts of your will — even if you don't touch it. The good news? Updating your will doesn't have to mean booking a lawyer or paying extra fees. With ezyWill, unlimited updates are included in your $99/year subscription. Log in, make changes, print, sign, done. Life's complicated enough. Your will shouldn't be.
Content pillar: Educational (60%) | Tone: Practical, helpful | Topic: Updating wills (blog #19)
Facebook #3 — EDUCATIONAL PARENTS
If you have kids, here's the one thing your will MUST include: A guardian nomination. Without it, if something happens to both parents, a court decides who raises your children. And the court's decision might not be who you'd choose. What to think about when choosing a guardian: ✅ Do they share your values and parenting style? ✅ Are they willing and able to take on the responsibility? ✅ Do they live in Australia? (Overseas guardians can complicate things) ✅ Are they young enough to care for your kids into adulthood? ✅ How would this affect their own family/finances? You can (and should) nominate a backup guardian too — just in case your first choice can't do it. And here's the important part: talk to them first. Make sure they're willing. It's a big responsibility, and they deserve to know your wishes. This isn't a fun conversation to have. But it's one of the most important decisions you'll ever make. ezyWill guides you through the guardian nomination process step-by-step — and you can update it anytime your circumstances change. Because protecting your kids is the whole point.
Content pillar: Educational (60%) | Tone: Caring, parent-focused | Topic: Guardianship
Facebook #4 — BRAND/PRODUCT VALUE PROP
What's included in ezyWill's $99/year subscription: ✅ Legally valid will (all states & territories) ✅ Unlimited updates (life changes, we've got you covered) ✅ Digital vault (store important docs securely) ✅ Executor notification (they'll know where to find your will) ✅ Power of Attorney templates included ✅ No hidden fees, no lawyer appointments Compare that to: • Will kit from the post office: $30-$90 (but you're on your own if you mess it up) • Lawyer-drafted will: $440-$3,000 (and every update costs more) • Other online platforms: $160+ upfront, then $15/year (no vault, no POA) We're not the cheapest option. But we're the best value — and the only one that includes *everything* you need to protect your family. Plus, you can start for free. Create your will, see exactly what it looks like, and only pay when you're ready to make it official. No pressure. No hidden costs. Just a will that actually works. 👉 Start your will free: https://ezywill.com.au
Content pillar: Brand/Product (10%) | Tone: Clear, value-focused | CTA: Free start
Facebook #5 — SOCIAL PROOF CUSTOMER STORY
From one of our customers this week: "My dad passed away last year without a will. The process was a nightmare — it took 14 months, cost us thousands in legal fees, and caused so much stress at a time when we were already grieving. I swore I'd never put my own kids through that. Found ezyWill, got it done in 20 minutes. Wish Dad had done the same." — Mark, Gold Coast We hear stories like this every week. Estate administration without a will (called "intestacy") takes longer, costs more, and puts extra strain on families who are already dealing with grief. The process involves: • Applying for Letters of Administration (instead of probate) • Longer court processing times • Higher legal fees • Assets distributed by law (not by your wishes) • Potential family disputes over who gets what A will doesn't just protect your assets. It protects your family from unnecessary pain. If you've been putting it off, let this be your reminder. It's one of the kindest things you can do for the people you love. 👉 https://ezywill.com.au
Content pillar: Social proof (15%) | Tone: Emotional, empathetic | Topic: Intestacy consequences

Instagram Captions

Instagram #1 — EDUCATIONAL (Carousel)
📸 Image: 3-slide carousel Slide 1: "Your super isn't covered by your will" (bold text on brand green background) Slide 2: "Binding nominations expire every 3 years" (icon of calendar with X) Slide 3: "Check your super fund TODAY" (checklist graphic)
Here's something most Australians don't know 👇 Your superannuation is NOT automatically included in your will. Even if you've planned who gets everything else, your super could go to the wrong person if you haven't set up a binding death nomination with your fund. And here's the kicker: most binding nominations expire every 3 years. So if you set one up in 2021? It's probably expired by now. 🔍 What to do: 1. Log into your super fund 2. Check your beneficiary nomination 3. Make it *binding* (not just a preference) 4. Set a reminder to renew it every 3 years Your will and your super need to work together. One without the other leaves gaps. Need help understanding how it all fits together? Link in bio 💚
#Superannuation #EstatePlanning #WillsAustralia #MoneyTips #FinancialPlanning #AustralianSuper #ezyWill #SmartMoney
Content pillar: Educational (60%) | Format: Carousel post | Topic: Super + wills
Instagram #2 — SOCIAL PROOF
📸 Image: Clean testimonial graphic with quote Background: Soft green gradient Text: "We got it done in 20 minutes on a Sunday afternoon." — Sarah, Brisbane Bottom: ezyWill logo
*"I always thought wills were for old people or wealthy people. Then we had our daughter."* Sarah from Brisbane put off making a will for years — until she had her first baby. That's when it hit her: if something happened to both parents, who would raise their daughter? She created her will with ezyWill in 20 minutes. No lawyer appointments. No confusing legal jargon. Just clear, simple steps. Most people wait for a trigger moment: 👶 Having a baby 🏠 Buying a house 💍 Getting married But the best time to make a will is *before* the trigger moment. Because life doesn't wait. If you've been putting it off, this is your sign. Start free, finish fast 💚 Link in bio 👆
#ezyWill #OnlineWill #EstatePlanning #NewParents #AustralianFamilies #ProtectYourFamily #FinancialPlanning
Content pillar: Social proof (15%) | Format: Testimonial quote graphic | Tone: Relatable
Instagram #3 — EDUCATIONAL
📸 Image: Infographic-style visual Title: "8 Life Events That Mean Update Your Will" Icons for: Wedding ring, baby, divorce papers, house, business briefcase, piggy bank, memorial, moving truck Clean layout, brand colours (green/white)
Life changes. Your will should too 👇 Here are 8 life events that mean it's time to update your will: 💍 Getting married 👶 Having a baby 💔 Getting divorced 🏠 Buying property 💼 Starting a business 💰 Big financial changes ⚰️ Executor or beneficiary passes away 📦 Moving interstate Fun fact (not actually fun): getting married can *automatically invalidate* your old will in some states. The good news? With ezyWill, updates are included. No extra lawyer fees. No appointments. Just log in and update. Your will isn't a "set and forget" document. It should grow with your life 💚 Start free or update yours today — link in bio 👆
#EstatePlanning #WillsAustralia #LifeChanges #FinancialPlanning #ezyWill #AustralianFamilies #SmartPlanning
Content pillar: Educational (60%) | Format: Infographic post | Topic: Updating wills

X/Twitter Posts

Twitter #1 — TOPICAL/NEWS
STEP Australia just warned about DIY wills after a 2023 estate dispute involving unclear provisions. The lesson: it's not about *having* a will. It's about having a *valid* one. You don't need a $3k lawyer. But you do need proper guidance. That's why we built ezyWill 👇 https://ezywill.com.au
Content pillar: Topical/News (15%) | Tone: Sharp, newsworthy | Character count: ~280
Twitter #2 — EDUCATIONAL (Thread)
Most Australians don't realise: Your superannuation is NOT covered by your will. Even with a carefully planned estate, your super could go to the wrong person. Here's what you need to know 🧵 [1/5] --- Super is held in trust by your fund. When you die, the trustee decides who gets it based on: 1. Binding death nomination (if valid) 2. Non-binding nomination (trustee can ignore) 3. Trustee discretion (if no nomination) [2/5] --- Here's the kicker: Binding nominations expire every 3 years in most funds. Set one up in 2021? It's probably expired. [3/5] --- What to do: ✅ Check your super fund's nomination TODAY ✅ Make it binding (not just a preference) ✅ Calendar reminder to renew every 3 years ✅ Ensure your will + super work together [4/5] --- Your will and super are a package deal. One without the other leaves your family exposed. Need help making sure it's all set up right? We've got you 👉 https://ezywill.com.au [5/5]
Content pillar: Educational (60%) | Format: Thread (5 tweets) | Topic: Super + wills
Twitter #3 — EDUCATIONAL (Quick Take)
"I don't own property, so I don't need a will." Wrong. You probably have: • $150K+ in super • Savings • A car • Crypto/investments • Life insurance • Digital assets And if you have kids, you MUST nominate a guardian. A will isn't for homeowners. It's for anyone who cares what happens next.
Content pillar: Educational (60%) | Tone: Direct, myth-busting | Character count: ~280
Twitter #4 — BRAND/PRODUCT
ezyWill vs the rest: 🟢 $99/year (all-inclusive) 🟢 Unlimited updates 🟢 Digital vault 🟢 POA templates included 🟢 Executor notification 🟢 Start free Safewill: $160 + $15/yr Willed: $159 + $15/yr Lawyer: $440-$3,000+ Same legal validity. Better value. Simple choice 👉 https://ezywill.com.au
Content pillar: Brand/Product (10%) | Tone: Clear, comparison-focused | Character count: ~280
Twitter #5 — SOCIAL PROOF
"My dad died without a will. It took 14 months and cost thousands in legal fees. I swore I'd never put my kids through that. Got my will done with ezyWill in 20 minutes." — Mark, Gold Coast Don't leave your family to figure it out. Start free 👉 https://ezywill.com.au
Content pillar: Social proof (15%) | Tone: Emotional, testimonial | Character count: ~280

Publishing Notes

Distribution Schedule
Suggested posting times (AEST): *LinkedIn:* • Monday 8:30am — Post #1 (Topical/News) • Tuesday 9:00am — Post #2 (Super + wills) • Wednesday 8:30am — Post #3 (Blended families) • Thursday 9:00am — Post #4 (Myth-busting) • Friday 8:00am — Post #5 (Social proof) *Facebook:* • Monday 6:30pm — Post #1 (Topical/News) • Tuesday 7:00pm — Post #2 (Life events) • Wednesday 6:30pm — Post #3 (Parents/guardians) • Thursday 7:00pm — Post #4 (Value prop) • Friday 6:00pm — Post #5 (Customer story) *Instagram:* • Tuesday 11:00am — Post #1 (Super carousel) • Thursday 11:00am — Post #2 (Testimonial) • Saturday 10:00am — Post #3 (Life events infographic) *X/Twitter:* • Monday 9:30am — Post #1 (STEP warning) • Tuesday 1:00pm — Post #2 (Super thread - 5 tweets) • Wednesday 10:00am — Post #3 (Renters myth) • Thursday 2:00pm — Post #4 (Comparison) • Friday 9:00am — Post #5 (Testimonial) *Content Balance:* Educational: 11 posts (61%) Social proof: 4 posts (22%) Topical/News: 2 posts (11%) Brand/Product: 1 post (6%)
Image Generation Needed
*Instagram posts require visual assets:* 1. *Post #1* — 3-slide carousel about super + wills - Slide 1: "Your super isn't covered by your will" - Slide 2: "Binding nominations expire every 3 years" - Slide 3: "Check your super fund TODAY" 2. *Post #2* — Testimonial quote graphic - Sarah's quote on brand green background 3. *Post #3* — Infographic: 8 life events - Icons for wedding, baby, divorce, house, business, money, death, moving Can be generated using: node /analytics/fal-generate.js --aspect-ratio 1:1
News Sources Referenced
• STEP Australia press release (March 2026) — professional will drafting warning • New inheritance laws (March 2026) — digital assets, charity allocations • Division 296 super tax (July 2026) — $3M balance threshold These are woven into the topical/news posts to demonstrate ezyWill is current and informed.