🚨 Google Ads Conversion Tracking Audit

Fix #1: Create a New Conversion Action for "Case Submitted"

Step-by-step:

1. Google Ads → Tools & Settings → Measurement → Conversions
2. Click "+" to create a new conversion action
3. Select "Website" as the source
4. Choose "Manually create conversion actions using code"
5. Configure:
   • Name: "ezylegal — Case Submitted"
   • Category: Submit Lead Form
   • Value: Use different values for each conversion
   • Count: One (don't count multiple per click)
   • Conversion window: 30 days
   • Attribution model: Data-driven (or Last Click if data-driven isn't available yet)
6. Click "Create and continue"
7. You'll get a conversion tag snippet — BUT don't use it. Use the next fix instead.

Fix #2: Fire the Conversion When PostHog Tracks "new_case_submitted"

Instead of adding Google's conversion tag snippet manually, integrate with PostHog so that whenever new_case_submitted fires, it also sends a conversion to Google Ads.

Option A: Use PostHog's Google Ads integration (if available)

1. PostHog → Settings → Project → Integrations
2. Look for "Google Ads" integration
3. Connect and map new_case_submitted → Google Ads conversion

Option B: Manual Implementation (JavaScript)

Add this code to your site wherever new_case_submitted is tracked:

// When case is submitted
posthog.capture('new_case_submitted', { ... });

// ALSO send to Google Ads
gtag('event', 'conversion', {
  'send_to': 'AW-XXXXXXXXX/CONVERSION_ID', // Replace with your actual conversion ID
  'value': 1.0,
  'currency': 'AUD'
});

Replace AW-XXXXXXXXX/CONVERSION_ID with the actual conversion ID from the conversion action you created in Fix #1.

Fix #3: Disable "Onboarding Complete" as Primary Conversion

Once the new "Case Submitted" conversion is firing correctly:

1. Google Ads → Tools & Settings → Measurement → Conversions
2. Find "ezylegal — Onboarding Complete"
3. Click on it → Edit Settings
4. Change "Include in Conversions" to OFF
5. Save

What this does: Google Ads will still track the "Onboarding Complete" event (you can see it in reports), but it won't count toward your conversion metrics or automated bidding optimization.

Result: Google's Smart Bidding will now optimize for actual case submissions, not just chat completions.

Fix #4: Optionally Track Secondary Conversions

Consider creating additional conversion actions for funnel steps (but keep them as secondary, not primary):

Why track secondary conversions? They help you understand where traffic is dropping off in the funnel without polluting your primary conversion metric.